*,*::before,*::after{box-sizing:border-box}
:root{
  --ink:#15151A;--ink-soft:#5C5C66;--bg:#FFFFFF;--bg-alt:#F5F4F2;--bg-alt2:#FAFAF9;
  --line:#E7E6E2;--accent:#E11D74;--accent-2:#6D28D9;--dark:#141418;
  --wrap:1200px;--r:12px;
}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);
  font-family:"Inter",system-ui,sans-serif;line-height:1.65;font-size:17px;
  -webkit-font-smoothing:antialiased;overflow-x:hidden}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
h1,h2,h3,h4{font-family:"Archivo",sans-serif;font-weight:800;line-height:1.08;
  letter-spacing:-.02em;margin:0 0 .4em;color:var(--ink)}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
.eyebrow{font-family:"Inter";font-weight:700;font-size:.72rem;letter-spacing:.14em;
  text-transform:uppercase;color:var(--accent)}
.muted{color:var(--ink-soft)}
.small{font-size:.88rem}
.grad{color:var(--accent)}
.sr,.hp{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0,0,0,0)}
.skip{position:absolute;left:-999px;top:0;background:var(--ink);color:#fff;padding:10px 16px;z-index:200}
.skip:focus{left:8px;top:8px}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:4px}

/* nav */
.nav{position:sticky;top:0;z-index:100;background:rgba(255,255,255,.9);
  backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.nav-in{display:flex;align-items:center;justify-content:space-between;height:68px}
.brand{display:flex;align-items:center;gap:9px;font-family:"Archivo";font-weight:800;font-size:1.2rem;letter-spacing:-.02em}
.brand-dot{width:12px;height:12px;border-radius:50%;background:var(--accent)}
.brand-name{color:var(--ink)}
.brand-accent{color:var(--accent)}
.nav-links{display:flex;align-items:center;gap:30px}
.nav-links a{font-weight:600;font-size:.95rem;color:var(--ink);transition:color .2s}
.nav-links a:hover{color:var(--accent)}
.nav-toggle{display:none;flex-direction:column;gap:5px;background:none;border:0;cursor:pointer;padding:8px}
.nav-toggle span{width:24px;height:2px;background:var(--ink);border-radius:2px}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:7px;font-family:"Inter";font-weight:600;
  font-size:.95rem;padding:13px 24px;border-radius:8px;cursor:pointer;border:1px solid transparent;
  transition:background .2s,color .2s,border-color .2s}
.btn-primary{background:var(--ink);color:#fff}
.btn-primary:hover{background:var(--accent)}
.btn-ghost{border-color:var(--line);color:var(--ink);background:#fff}
.btn-ghost:hover{border-color:var(--ink)}
.btn-shop{background:var(--accent);color:#fff;padding:10px 18px}
.btn-shop:hover{background:var(--ink)}

/* hero */
.hero{border-bottom:1px solid var(--line)}
.hero-in{display:grid;grid-template-columns:1.05fr 1fr;gap:56px;align-items:center;padding:80px 0}
.hero h1{font-size:clamp(2.6rem,5.6vw,4.4rem);margin:16px 0 0}
.lead{font-size:1.18rem;color:var(--ink-soft);max-width:52ch;margin:20px 0 0}
.hero-cta{display:flex;gap:12px;flex-wrap:wrap;margin:32px 0 34px}
.hero-stats{display:flex;gap:40px;flex-wrap:wrap;border-top:1px solid var(--line);padding-top:24px}
.hero-stats div{display:flex;flex-direction:column}
.stat{font-family:"Archivo";font-weight:800;font-size:1.9rem;color:var(--ink)}
.stat-l{font-size:.8rem;color:var(--ink-soft)}
.hero-media{position:relative;margin:0}
.hero-media img{width:100%;aspect-ratio:1;object-fit:cover;border-radius:16px;border:1px solid var(--line)}
.hero-media .credit{position:absolute;right:10px;bottom:8px;margin:0;background:rgba(0,0,0,.45);color:#fff;padding:3px 8px;border-radius:6px;font-size:.68rem}
.hero-media .credit a{color:#fff}

/* flat divider (replaces layer signature) */
.layers{height:1px;background:var(--line);margin:0}

/* sections */
.sec{padding:72px 0}
.sec-alt{background:var(--bg-alt)}
.sec-head{display:flex;align-items:end;justify-content:space-between;margin-bottom:34px;gap:16px}
.sec-head h2{font-size:clamp(1.7rem,3.4vw,2.5rem)}
.sec-link{font-weight:600;font-size:.92rem;color:var(--accent);white-space:nowrap}
.sec-link:hover{color:var(--ink)}
.page-head{padding:72px 0 8px}
.page-head h1{font-size:clamp(2.3rem,5vw,3.6rem);margin-top:12px}

/* product grid */
.pgrid{display:grid;grid-template-columns:repeat(auto-fill,minmax(250px,1fr));gap:26px}
.pcard{background:#fff;border:1px solid var(--line);border-radius:var(--r);overflow:hidden;
  transition:transform .18s,box-shadow .22s;display:flex;flex-direction:column}
.pcard:hover{transform:translateY(-4px);box-shadow:0 18px 40px rgba(20,20,24,.1)}
.pcard-img{aspect-ratio:1;overflow:hidden;background:var(--bg-alt)}
.pcard-img img{width:100%;height:100%;object-fit:cover}
.pcard-body{padding:16px 18px 18px;display:flex;flex-direction:column;gap:12px;flex:1}
.pcard-body h3{font-family:"Inter";font-weight:600;font-size:.98rem;line-height:1.4;margin:0;color:var(--ink)}
.pcard-foot{margin-top:auto;display:flex;align-items:center;justify-content:space-between}
.price{font-family:"Archivo";font-weight:700;color:var(--ink);font-size:1.1rem}
.pcard-cta{font-size:.82rem;color:var(--accent)}

/* guide cards (image-forward) */
.ggrid{display:grid;grid-template-columns:repeat(auto-fill,minmax(320px,1fr));gap:28px}
.gcard{background:#fff;border:1px solid var(--line);border-radius:var(--r);overflow:hidden;
  display:flex;flex-direction:column;transition:transform .18s,box-shadow .22s}
.gcard:hover{transform:translateY(-4px);box-shadow:0 18px 40px rgba(20,20,24,.1)}
.gcard-img{aspect-ratio:16/10;overflow:hidden;background:var(--bg-alt)}
.gcard-img img{width:100%;height:100%;object-fit:cover;transition:transform .4s}
.gcard:hover .gcard-img img{transform:scale(1.04)}
.gcard-txt{padding:22px 22px 24px;display:flex;flex-direction:column;gap:9px;flex:1}
.gcard-kicker{font-size:.7rem;letter-spacing:.12em;text-transform:uppercase;color:var(--accent);font-weight:700}
.gcard h3{font-size:1.28rem;line-height:1.2}
.gcard p{color:var(--ink-soft);font-size:.96rem;margin:0;flex:1}
.gcard-cta{font-size:.86rem;color:var(--ink);font-weight:600}

/* newsletter */
.news{background:var(--bg-alt);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.news-in{padding:64px 0;display:flex;align-items:center;justify-content:space-between;gap:40px;flex-wrap:wrap;
  max-width:var(--wrap);margin:0 auto;padding-left:24px;padding-right:24px}
.news-copy{max-width:46ch}
.news-copy h2{font-size:clamp(1.6rem,3vw,2.2rem)}
.news-form{display:flex;gap:10px;flex-wrap:wrap;flex:1;min-width:290px}
.news-form input[type=email]{flex:1;min-width:210px;padding:14px 18px;border-radius:8px;
  border:1px solid var(--line);background:#fff;color:var(--ink);font-size:1rem;font-family:"Inter"}
.news-form input::placeholder{color:var(--ink-soft)}

/* article */
.art-hero{background:var(--bg-alt);border-bottom:1px solid var(--line);padding:56px 0 48px}
.art-hero h1{font-size:clamp(2rem,4.4vw,3.1rem);max-width:22ch;margin-top:12px}
.art-hero .lead{margin-top:16px}
.crumbs{font-size:.82rem;color:var(--ink-soft);margin-bottom:14px}
.crumbs a:hover{color:var(--accent)}
.art-banner{max-width:var(--wrap);margin:-30px auto 0;padding:0 24px}
.art-banner{margin-top:-30px}
.art-banner img{width:100%;max-height:440px;object-fit:cover;border-radius:16px;border:1px solid var(--line)}
.credit{font-size:.75rem;color:var(--ink-soft);margin-top:8px;text-align:right}
.credit a{color:var(--ink-soft);text-decoration:underline}
.credit a:hover{color:var(--accent)}
.art-grid{display:grid;grid-template-columns:230px 1fr;gap:52px;padding-top:52px;padding-bottom:20px}
.toc{position:sticky;top:92px;align-self:start}
.toc-t{font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-soft);font-weight:700}
.toc ul{list-style:none;padding:0;margin:14px 0 0;display:flex;flex-direction:column;gap:2px;border-left:1px solid var(--line)}
.toc a{padding:5px 14px;font-size:.9rem;color:var(--ink-soft);border-left:2px solid transparent;margin-left:-1px}
.toc a:hover{color:var(--ink);border-left-color:var(--accent)}
.prose{max-width:70ch;font-size:1.09rem;color:#26262C}
.prose h2{font-size:1.75rem;margin-top:1.7em}
.prose h3{font-family:"Archivo";font-weight:700;font-size:1.25rem;margin-top:1.4em}
.prose p{margin:1.05em 0}
.prose ul,.prose ol{padding-left:1.3em;margin:1.05em 0}
.prose li{margin:.45em 0}
.prose a{color:var(--accent);text-decoration:underline;text-underline-offset:3px;font-weight:500}
.prose strong{color:var(--ink)}
.prose blockquote{border-left:3px solid var(--accent);margin:1.5em 0;padding:.5em 1.3em;
  background:var(--bg-alt);border-radius:0 8px 8px 0;color:var(--ink-soft);font-style:italic}
.prose table{width:100%;border-collapse:collapse;margin:1.5em 0;font-size:.96rem}
.prose th,.prose td{border:1px solid var(--line);padding:11px 14px;text-align:left}
.prose th{background:var(--bg-alt);font-weight:700;font-size:.85rem;text-transform:uppercase;letter-spacing:.03em}
.callout{background:var(--bg-alt);border:1px solid var(--line);border-radius:10px;padding:18px 22px;margin:1.5em 0}
.callout strong{color:var(--ink)}
.faq{border:1px solid var(--line);border-radius:10px;padding:2px 20px;margin:10px 0;background:#fff}
.faq summary{cursor:pointer;font-weight:700;padding:14px 0;color:var(--ink)}

/* native product (very subtle, in-content) */
.native{display:flex;align-items:center;gap:16px;margin:2em 0;padding:14px 16px;
  background:var(--bg-alt2);border:1px solid var(--line);border-radius:10px;
  transition:border-color .2s,background .2s}
.native:hover{border-color:var(--ink-soft);background:var(--bg-alt)}
.prose a.native,.prose a.native:hover{text-decoration:none}
.native img{width:60px;height:60px;border-radius:8px;object-fit:cover;flex:none}
.native-body{display:flex;flex-direction:column;gap:3px;min-width:0;flex:1}
.native-tag{font-size:.62rem;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-soft);font-weight:600}
.native-title{font-family:"Inter";font-weight:600;font-size:.94rem;line-height:1.35;color:var(--ink);
  overflow:hidden;text-overflow:ellipsis;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical}
.native-price{font-size:.88rem;color:var(--ink-soft)}
.native-go{color:var(--ink-soft);font-size:1.1rem;flex:none}
.native:hover .native-go{color:var(--accent)}
.native-wrap{margin:2.2em 0 0;border-top:1px solid var(--line);padding-top:16px}
.native-h{font-size:.68rem;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-soft);font-weight:700}
.native-wrap .native{margin:.8em 0}

/* ads */
.ad{margin:44px auto;max-width:var(--wrap);padding:0 24px;text-align:center;min-height:100px}
.ad-label{display:block;font-size:.6rem;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:6px}

/* prose section wrappers */
.prose.wrap{padding-top:8px;padding-bottom:8px}

/* footer */
.foot{border-top:1px solid var(--line);margin-top:0;padding:56px 0 32px;background:#fff}
.foot-in{display:flex;justify-content:space-between;gap:44px;flex-wrap:wrap}
.foot-brand{max-width:34ch;display:flex;flex-direction:column;gap:14px;align-items:flex-start}
.foot-cols{display:flex;gap:64px;flex-wrap:wrap}
.foot-cols h4{font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-soft);font-weight:700}
.foot-cols a{display:block;color:var(--ink-soft);font-size:.95rem;padding:5px 0}
.foot-cols a:hover{color:var(--accent)}
.foot-legal{margin-top:36px;padding-top:22px;border-top:1px solid var(--line);font-size:.82rem}

/* resources cards */
.resources{display:grid;grid-template-columns:1fr 1fr;gap:26px}
.rescard{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:32px;transition:transform .18s,box-shadow .22s}
.rescard:hover{transform:translateY(-4px);box-shadow:0 18px 40px rgba(20,20,24,.1)}
.rescard h3{font-size:1.4rem;margin-bottom:8px}
.rescard p{margin:0}

/* glossary */
.gl-nav{display:flex;flex-wrap:wrap;gap:6px;margin-top:22px}
.gl-nav a{font-family:"Archivo";font-weight:700;font-size:.82rem;color:var(--ink-soft);
  border:1px solid var(--line);border-radius:6px;padding:5px 10px}
.gl-nav a:hover{color:#fff;background:var(--ink);border-color:var(--ink)}
.gl-group{margin-bottom:44px;scroll-margin-top:90px}
.gl-group h2{font-size:2rem;color:var(--accent);border-bottom:1px solid var(--line);padding-bottom:8px;margin-bottom:8px}
.gl dl{margin:0}
.gl-item{padding:18px 0;border-bottom:1px solid var(--line);scroll-margin-top:90px}
.gl-item dt{font-family:"Archivo";font-weight:700;font-size:1.15rem;color:var(--ink);margin-bottom:4px}
.gl-item dd{margin:0;color:#3a3a42;max-width:75ch}

/* faq page */
.faq-page{max-width:820px}
.faq-group{margin-bottom:40px}
.faq-group h2{font-size:1.7rem;margin-bottom:16px}
.faq-page .faq{border:1px solid var(--line);border-radius:10px;padding:2px 20px;margin:10px 0;background:#fff}
.faq-page .faq summary{cursor:pointer;font-weight:700;padding:15px 0;color:var(--ink);font-family:"Archivo"}
.faq-page .faq p{margin:0 0 16px;color:#3a3a42}

@media (max-width:760px){.resources{grid-template-columns:1fr}}
@media (max-width:900px){
  .hero-in{grid-template-columns:1fr;gap:36px;padding:52px 0}
  .hero-media{order:-1}
  .hero-media img{aspect-ratio:16/10}
}
@media (max-width:860px){
  .nav-links{position:fixed;inset:68px 0 auto;background:#fff;flex-direction:column;align-items:flex-start;
    gap:0;padding:10px 24px 24px;border-bottom:1px solid var(--line);transform:translateY(-140%);transition:transform .3s}
  .nav-links.open{transform:translateY(0)}
  .nav-links a{padding:14px 0;width:100%;font-size:1.05rem}
  .nav-toggle{display:flex}
  .art-grid{grid-template-columns:1fr;gap:0}
  .toc{position:static;order:-1;background:var(--bg-alt);border:1px solid var(--line);border-radius:10px;padding:16px 18px;margin-bottom:8px}
  .toc ul{border-left:0}
  .news-in{padding:40px 24px}
}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important;scroll-behavior:auto!important}}
.reveal{opacity:0;transform:translateY(16px)}
.reveal.in{opacity:1;transform:none;transition:opacity .6s,transform .6s}